Privacy Policy

2019-05-23 03:31:19   0   0

[Privacy Policy] Mobile Legends: Adventure

Thank you for playing Mobile Legends: Adventure! Here is our Privacy Policy, where you can find information about the collection and use of your data, your rights and options, how we protect your data, request to access, correct or object to certain processing activities, and how to contact us.

When this policy mentions “Moonton”, “We”, “us” or “our”, it refers to Shanghai Moonton Technology Co., Ltd. that is responsible for your information under this Privacy Policy (the “Data Controller”).

When we reference “Service” or “Moonton’s Service”, we mean Mobile Legends: Adventure and any other Moonton’s games, applications.

Shanghai Moonton Technology Co., Ltd. (Moonton) see it as our responsibility to set examples and help establish the standards for privacy on the Internet. During registration, each service asks the user to provide different types and amounts of personal information. Moonton intends through the use of such information in good faith to deliver better services.

Moonton is dedicated to protecting the privacy rights of its online users. This Online Privacy Policy (Privacy Policy) has been crafted to inform users as to the ways Moonton collects, stores, uses, and manages the information users provide during the use of any Moonton game or application (Service).

By using the service, users are agreeing to the collection and use of their personal information as outlined in this privacy policy. Moonton may amend the privacy policy from time to time, and Moonton encourages users to consult the privacy policy regularly for changes.


How We Collect Information

How We Use and Share Information

Your Rights and Options

How We Protect Personal Information

Children’s Privacy

Links to Other Websites, Games or Applications

Updates to Our Privacy Policy

How to Contact Us

Copyright Policy

1. How We Collect Information

We generally collect or receive information in three ways: (1) you directly provide information to us, such as by creating an account, making purchases, or signing up for email alerts, (2) we collect information automatically, such as through cookies or through use of other software, and (3) we collect information from third party, such as social networks, may provide information to us. Each of these methods is described in more detail below.

1.1 Information You Provide to Us

You may provide your information to us when you choose to use Moonton’s Service. Because we change our offerings and features from time to time, the options you have to provide us with information also may change. The information we collect from you will vary depending on the services you are using. In general, we collect information you are providing to us, including:

Account Information: When you sign up for an Moonton Account, we require certain information such as username, password, email address;

Demographic Details: for instance in response to surveys about Moonton’s Service, such as your gender, country; Payment Information: If you choose to make a purchase, we will collect payment-related information such as your name, address, telephone number, payment card number, and payment account details;

Profile Information: such as profile photo;

Information about your use of the Service, such as gameplay data, controller button inputs, your interactions with other players and statistics inside Moonton’s Service.

1.2 Information We Collect Automatically

We collect information automatically through technologies such as web browsers, cookies, log files, web beacons, and our back-end servers collect usage data transmitted from our games and other software. We use the information for purposes such as modifying or improving features, managing advertising, addressing technical issues, preventing fraud, and conducting data analytics. The type of information that we automatically collect may vary, but generally includes:

Your IP address and mobile device identifiers (such as your device ID, IDFA, MAC address, SSAID);

Information we collect with cookies and similar technologies (see more below);

Data about your device, such as device name and operating system, browser type and language;

Crash reports, which may be automatically generated when a game or application crashes and includes information about your system and the crash;

Transaction Information: If you choose to make a purchase, we will collect transaction-related information such as number of transactions, object of transaction, virtual currency etc.;

1.3 Information Provided to Us by Third Party

The information that a user shares with Moonton is collected, stored, and handled carefully by Moonton. However, we may share such information during co-operation with third parties to offer some of its services in conjunction with such third parties. Moonton will urge such third parties to handle the said information in compliance with this privacy policy. Through good co-operation or even alliance with other reputable organizations of goodwill, we have been dedicated to providing the best internet service to its users. Information provided to us by third party includes:

Third Party Services. If you link, connect, or login to your Moonton Account with a third party service (e.g. Facebook, Game Center, Vkontakte <“VK”>), the third party service may send us information such as your registration and profile information from that service. This information varies and is controlled by that service or as authorized by you via your privacy settings at that service.

We may also receive information about you when other players choose to share their contact lists with us.

2. How We Use and Share Information

2.1 Using Your Information

We use, store, and process your personally identifiable and non-personally identifiable information, both individually and combined together, in the following ways:

To operate our business and to enhance and personalize your game experience including to:

Operate, improve, and develop Moonton’s Service;

Populate online leaderboards and enable online matchmaking;

Help you find your friends or tell your friends about Moonton’s Service;

Facilitate sharing on social networks;

Serve and measure the effectiveness of advertising;

Measure the health of our services;

Set up and maintain accounts you register for;

Provide game experiences that you may like;

Facilitate your gameplay on multiple devices when available;

Identify, fix, and troubleshoot bugs and service errors;

Provide software updates;

Activate or authenticate your games and save game progress and stats;

Adhere to your preferences and to deliver dynamic content; and

Help keep our services safe and fair, resolve disputes, investigate and help curb fraud and illegal behavior, comply with the law, and to enforce our agreements and policies.

To provide you support, including to:

Help identify and troubleshoot problems with your account or games;

To survey your opinions through surveys or questionnaires;

Communicate with you and respond to your specific requests or questions; and

Manage and send you confirmations and important information about your account, products, purchases, subscriptions, and warranties.

To personalize our communications with you, including to:

Present offers and/or information relating to games you might like;

Make recommendations to you;

Personalize advertising for you and deliver targeted marketing, service updates and promotional offers.

2.2 Sharing Your Information

Moonton’s users always have a choice whether or not to disclose information. Certain information is required for registration of our services, but most other requested information is optional. It is a top priority at Moonton to make its user feel comfortable and in control.

We do not share personal information that directly identifies you with independent third parties unless (i) with your prior authorization or consent; (i) if we are required to do so by law, legal process, or a reasonable request from law enforcement authorities or other government officials; (ii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity; or (iii) if necessary to protect the vital interests of Moonton and any of its users (such as to prevent death, bodily harm, or serious damage to property), public security and public interests;

We may share anonymous or aggregated information, or other information that does not directly identify you with third parties, as follows:

Other players and users. Social features are a core component of our games. Other players and users may, for example, see your profile data, in-game activities and read the messages you have posted;

Partners working for Moonton. Moonton has partners to perform services for us. These partners process your data only at and according to Moonton’s instructions to provide the Service, such as hosting, player support, advertising, analytics and fraud prevention;

Other companies and public authorities. In order to combat fraud and illegal activity, we may exchange data with other companies and organizations and provide it to public authorities in response to lawful requests. We may also disclose your data based on your consent, to comply with the law or to protect the rights, property or safety of us, our players or others;

Advertising and Social Media partners. The Service includes features from our partners, such as social media interaction tools and in-game advertising. These partners may access your data and operate under their own privacy policies. We encourage you to check their privacy policies to learn more about their data processing practices;Moonton’s subsidiaries and affiliated entities. To enable or support us in providing Moonton’s Service, we may share users’ information with Moonton’s subsidiaries and affiliated entities. And we also will share information with service providers that perform services on our behalf and under our instructions.

2.3 International data transfers

Our Service is global by nature and your data can therefore be transferred to anywhere in the world. Because different countries may have different data protection laws than your own country, we take steps to ensure adequate safeguards are in place to protect your data as explained in this Policy. Adequate safeguards that our partners may use include standard contractual clauses approved by EU Commission and the relevant regulatory authorities of the PRC in case of transfers to the People’s Republic of China.

3. Your Rights and Options

You may exercise any of the rights described in this section before Data Controller by sending an email to , and we will respond it to you within 30 days. Please note that we may ask you to verify your identity before taking further action on your request.

3.1 Managing Your Information

You may access and update some of your information through your Account settings. If you have chosen to connect your Moonton Account to a third-party application, like Facebook or VK, should you have such requirement, please email to You are responsible for keeping your information up-to-date. You also have the right to have your information deleted, should you have such requirement, please email to

3.2 Rectification of Inaccurate or Incomplete Information

You have the right to ask us to correct inaccurate or incomplete personal information concerning you.

3.3 Information Access.

In some jurisdictions, applicable law may entitle you to request copies of your information held by us. You may also be entitled to request copies of information that you have provided to us in a structured, commonly used, and machine-readable format.

3.4 Withdrawing Consent and Restriction of Processing

Where you have provided your consent to the processing of your information by Moonton you can always withdraw your consent at any time, for example by turning off GPS location sharing in your mobile device settings. Please note that the withdrawal of your consent does not affect the lawfulness of any processing activities based on such consent before its withdrawal.

Additionally, in some jurisdictions, applicable law may give you the right to object and/or limit the ways in which we use your information, in particular where (i) you contest the accuracy of your information; (ii) the processing is unlawful and you oppose the erasure of your information; (iii) we no longer need your information for the purposes of the processing, but you require the information for the establishment, exercise or defense of legal claims; or (iv) you have objected to the processing pursuant to Section 3.6 and pending the verification whether the legitimate grounds of Airbnb override your own.

3.5 Cookies and similar technologies

A cookie is a small data file that Moonton transfers to userss computer's hard disk, generally to quickly identify a user's computer and to remember things about the user’s visit, such as the user's preferences or a user's name and password. The Service sends cookies to user's computers when users access or view content of a Moonton game. Information contained in a cookie may be linked to user's personal information for purposes such as improving the quality of our service, tailoring recommendations to user's interests, and making the Service easier to use. Users can disable cookies at any time, although users may not be able to access or use features of the Service.

4. How We Protect Personal Information

4.1 Security Safeguards

Security of our users' information is a priority at Moonton, and we are continuously implementing and updating administrative, technical, and physical security measures to help protect your information against unauthorized access, loss, destruction, or alteration. However, please note that no security measure is 100% perfect. This means we cannot guarantee the security of your information and do not assume any responsibility for the unauthorized use or access to your information under our control.

If you know or have reason to believe that your Moonton Account credentials have been lost, stolen, misappropriated, or otherwise compromised or in case of any actual or suspected unauthorized use of your Moonton Account, should you have such requirement, please email to, and we will respond it to you within 30 days.

Please keep in mind that whenever you voluntarily disclose personal information online through certain channel (for example on message boards, through email, or in chat areas), that information can be collected and used by others. Moonton will take no responsibility whatsoever caused by reasons said above. Since disclosure of personal information through certain channel may lead to disclosure of your personal information, we remind you to use caution before such disclosing. Ultimately, you are solely responsible for maintaining the secrecy of your passwords or any account information. Please be careful and responsible whenever you're online.

4.2 Information Retention and Erasure

We generally retain your information for as long as is necessary for the performance of the contract between you and us and to comply with our legal obligations. If you no longer want us to use your information to provide Moonton’s Service to you, you can request that we erase your personal information and close your Moonton Account.

Note that if you ask us to remove your personal information, we will retain your information as necessary for our legitimate business interests, such as to comply with our legal obligations, resolve disputes, and enforce our agreements.

5. Children’s Privacy

Protecting children's privacy online is extremely important to Moonton. We do not direct Moonton’s Service to children under age of 13. We also do not intentionally collect personal information from children through our Moonton’s Service. If you are the parent or guardian of a child and you believe that we have inadvertently received personal information about that child, please contact us as described in the How to Contact Us section of this policy and we will delete the information from our records as quickly as possible. If you believe that we might have any information from or about a child under the age of 13, please contact us.

6. Updates to Our Privacy Policy

We may update this policy from time to time to reflect changes in technology, law, our operations, or any other reason we determine is necessary or appropriate, so please review it frequently. We will indicate at the top of this policy when this policy was last updated. Please review this policy every time you access or use Moonton’s Service to make sure that you have reviewed the most recent version.

7. Links to Other Websites, Games or Applications

The Moonton web site contains links to some other Web sites. Moonton is not responsible for the content or the privacy policy or practices of any other Web sites or for the actions of the companies responsible for those Web sites, please review the privacy policies of those Web sites before providing them with any personal information and publicity of information update. Moonton strongly encourages its users to update and edit their personal information and keep it current.

8. Copyright Policy

Moonton respects the intellectual property of others, and we ask our users to do the same. Moonton may, in appropriate circumstances and at its discretion, terminate the accounts of users who infringe the intellectual property rights of others. Moonton owns or has the right to use all the intellectual propriety rights with respect to the content and services that are developed or developed jointly by Moonton. this content and services are protected by applicable intellectual property laws, copyrights, trademarks, service marks, patents or other proprietary rights and laws.